Smarts & Crafts is a web series created by Todd Oldham Studio for Camp by Walmart. Viewable through the Walmart app and the Eko site, episodes of Smarts & Crafts are filled with art projects as well as shorter tips, Tid-Bits, and Equations to inspire at-home crafts and activities. I had the pleasure of designing the branding, storyboarding the script, and animating the Tid-Bits segments.
Tid-Bit: Dip Dying
Source: Smarts and Crafts, Episode 1: Room Refresh.
Tid-Bit: Cathy Camper
Source: Smarts and Crafts, Episode 2: Food Crafts.
Source: Smarts and Crafts, Episode 3: Fashion Styles.
Prior to animating Tid-Bits, I would roughly sketch out the narrative of the short in small frames based on a script. Each frame would be cropped and sequenced in Adobe Premiere with an audio file of me reading the script to review cadence.
In the early stages of the web series, I explored the different opening animations for the Smarts & Crafts brand as well as Tid-Bits. I was also tasked to create a logo for Tid-Bits. Since Tid-Bits served to share tips and tangential factoids to the episode, I wanted to represent the exchange of knowledge. I also experimented with different treatments of the logo for unique episodes.